The experiment was developed in collaboration with consumer behaviour consultant, Philip Graves, to bring out genuine reactions from eight fussy kids who were presented with a plate of foods they don’t like.
Philip Graves, comments on the results: "The experiment really brought to light the barriers kids can put up when parents try to give them healthy foods. For example, when Joshua's parents very reasonably tried to convince him of the nutritional benefits of eating vegetables, they inadvertently created an association in his mind that it was the vitamins he didn't like, and Claudia has already learned that "freaking out" is an appropriate reaction if she experiences fussy eating with her own children one day in the future (even though it's a response that hasn't worked with her)."
Reflecting on the film, Dr. Ranj Singh adds: "Not only did the experiment prove useful, and at times surprising even to myself, the children didn't fail to amaze or amuse! What really came through was that fussy eating isn’t always a 'textbook' problem, and the exact behaviour can be unique to each child. That's why advice to parents not only has to be broadly relevant, but also clear, simple and practical so that they can apply it in their own homes, no matter what the situation."
With fussy eating habits affecting more than eight in ten families across the UK1, parents are looking for more realistic solutions to help them overcome their child's fussy phase2.
General Manager of Abbott's nutrition business in the UK and Ireland, Gary Hall says: "Research2 by PaediaSure Shake earlier this year revealed that almost two thirds of parents worry that their child is not getting sufficient nutrients for proper growth, and one in four regularly give up trying to get their fussy eaters to eat healthily. What's more, the majority of parents with fussy eaters described existing advice as too preachy and two fifths agreed that most parenting advice in the media is impractical."
He adds: "That's why we launched www.fussyeaters.co.uk and www.facebook.com/PaediaSureShake - to give parents practical solutions that work in the real world and a community to help them support each other as they work through this tricky phase."
1. Data on file. Abbott Laboratories Ltd., 2013 (Parent survey: fussy eaters).
2. Data on file. Abbott Laboratories Ltd., 2015 (Parent survey: fussy eaters).
Notes to Editors:
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About PaediaSure Shake
PaediaSure Shake is a complete and balanced shake for children who are fussy eaters. It contains a balance of 26 vitamins and minerals, as well as protein, vitamin D and calcium for normal bone development, and iron which contributes to normal cognitive development – all essential nutrients that every child needs to grow and develop.
PaediaSure Shake is a specially formulated food supplement for children aged 1-10 years. It can be consumed as a regular part of a child’s daily diet during their fussy eating phase, while parents work to establish healthy eating habits.
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