If you're tackling fussy eating habits..

If you’re tackling fussy eating habits this New Year, PaediaSure Shake is here to support you and your child and help get them back on track

· Our 12-Week ‘Back on Track’ Eating Plan, developed by experts, is available at Fussyeaters.co.uk

MAIDENHEAD. 5 January 2015. We know that in an ideal world your little one would happily scoff broccoli and sprouts with gusto and a smile on their face. But we also know that this is the real world and some days just getting your child to eat something green at all can be considered a victory.

If you’ve got a fussy eater, you may be embarking on the New Year with the resolution of getting your child back on track with a healthy attitude towards meal times.

Clinical Psychologist, Dr Netali Levi, who works with children and their families, says: “It's very common for children's routines, for everything from eating and sleeping, to get out of sync after the excitement they've had over Christmas! If you're noticing that things have slipped recently and you'd like to help your child back into a regular eating routine, help and advice is available on Fussyeaters.co.uk.”

Fussyeaters.co.uk offers a wealth of information and free resources for parents to help their child re-establish healthy eating habits, as well as some wise words from real parents who have been through it all before and come out the other side to tell the tale. One of these resources, the 12-Week ‘Back on Track’ Eating Plan, gives detailed weekly step-by-step meal time tips to help encourage a positive relationship with food. Developed in partnership with a Clinical Psychologist and a Nutritionist, the plan offers expert advice for mums.

Each section of the 12-Week ‘Back on Track’ Eating Plan comes with its own achievable goals:

· Weeks 1-4 deal with managing meal times, reducing stress and learning to understand your child’s hunger signals

· Weeks 5-8 focus on healthy food options with top tips on new things to try

· Weeks 9-12 cover establishing fun, positive family meal times and consistently offering new foods

You can download the full 12-Week ‘Back on Track’ Eating Plan free of charge from www.fussyeaters.co.uk    

For those times when even a single pea won’t pass your child’s lips and while you’re still getting to grips with the 12-Week ‘Back on Track’ Eating Plan, one way to help ensure your child is getting the nutrients they need is PaediaSure Shake. PaediaSure Shake is a nutritionally complete and balanced shake designed specifically for fussy eaters. It contains protein, vitamin D and calcium for normal bone development, as well as iron which contributes to normal cognitive development. PaediaSure Shake is not a substitute for healthy eating; rather it provides a short-term solution and peace of mind for parents concerned about their child’s nutritional intake, while they work towards establishing healthy eating habits as part of an active lifestyle.

PaediaSure Shake is available in three yummy flavours: choose between chocolate, strawberry and vanilla. Available from most Boots stores nationwide and www.boots.com, priced £9.99 for a 400g tin.

Notes to Editors

About Abbott

Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 69,000 people.

In the UK, Abbott employs some 1,500 people with operations in Berkshire, Oxfordshire, Cheshire and Kent. Abbott has been operating in the UK since 1937.

Visit Abbott at www.abbott.com and connect with us on Twitter at @AbbottNews.