A campaign that explores and highlights stigma
faced by people with diabetes to help create
better conversations
The causes of Type 1 and Type 2 diabetes are different and multifaceted but, no matter the type, diabetes requires careful and relentless management. Day-in, day-out, often for life.
In the UK, 4.9 million people live with diabetes1. Based on survey data from Abbott among 1500 participants, 73% of people with diabetes have seen stigmatising behaviour towards the condition2, which negatively impacts their lives and can lead to worse health outcomes3,4.
Abbott’s Let’s Change Perspective campaign aims to tackle diabetes stigma by examining the different elements and impacts of stigma faced by people with diabetes and provide helpful tools to help change the conversation and, hopefully, perspectives.
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